02 · Automation

The seven copy-pastes your ops team won't do tomorrow.

We wire Shopify, Xero, HubSpot, Stripe, email, and sheets so events fire the moment they happen — not whenever someone gets to them. Your team stops being a router and gets back to the work they were hired for.

workflow · order_intake.v3
example workflow
New OrderShopifyAmount > $200?Notify SalesSlackTag CustomerHubSpotEmail ReceiptPostmarkUpdate CRMHubSpotLog to SheetSheets
tags the customer and syncs to the CRM
runs unattended

— The honest numbers

400+

Apps we can connect

Yours

Every workflow, owned by you

Sub-second

Triggers fire the moment an event lands

Month-to-month

No lock-in

— What we actually wire

Each one is a real working flow: a trigger fires, and the rest happens without anyone touching it.

Lead capture pipeline

FormCRMSlackSheet

OutcomeA new lead is in your CRM, your team is pinged, and the follow-up sequence is already running — before anyone opens their inbox.

Customer onboarding

StripeAccountEmailCalendar

OutcomePayment lands and the account is provisioned, the welcome email goes out, and the kickoff is on the calendar — no manual setup queue.

Invoice & reconciliation

ContractInvoiceStripeBooks

OutcomeA signed contract becomes an invoice, the payment is tracked, and your accounting is reconciled — without a spreadsheet babysitter.

— Why this stack

We have no quarrel with Zapier or Make — they're great for quick, light jobs. Here's where the difference actually shows up once a workflow gets real.

Custom-built for youZapier / MakeDoing it by hand
Cost as volume grows
Flat — pay for hosting, not per task
Metered per task / per run
Scales with headcount
Where it runs
Self-host or our server — your call
Vendor cloud only
On your team's desks
Steps per workflow
Unlimited, with real branching
Often capped or tiered
Limited by attention span
Where your data sits
Stays in your stack
Passes through a third party
Scattered across inboxes
If you ever leave us
Workflows are portable JSON you keep
Locked to the platform
Lives in someone's head
Quick one-off zaps
Works, but heavier to spin up
Genuinely faster for tiny jobs
Fine for a true one-time task

Honest take: for a single five-minute zap, a SaaS tool wins. For anything you'll run thousands of times, a custom-built workflow wins on cost, control, and ownership — so that's what we build you.

— What's in the engine

We run the whole stack — connectors, error handling, monitoring — so you don't buy or babysit a single tool.

CRM Integration

Sync contacts, deals, and activities between your CRM and every other tool. No more manual data entry.

Email Automation

Trigger personalized email sequences based on customer behavior, lead status, or any custom condition you define.

Data Synchronization

Keep your databases, spreadsheets, and apps perfectly in sync. Real-time or scheduled — your choice.

Custom Workflows

Every business is unique. We build workflows tailored to your specific processes, not generic templates.

Webhook & API Connectors

Connect to any service with webhooks or REST APIs. If it has an API, we can automate it.

Error Handling & Monitoring

Built-in error recovery, retry logic, and monitoring dashboards. Your automations run reliably without babysitting.

— How an engagement runs

Four stages, one outcome: work that used to land on a person now just happens.

01

Map the busywork

We sit with your team and trace the repetitive hops — the copy-pastes, the forwards, the manual lookups — and pick the ones worth automating first.

02

Design the workflow

We draw the graph: triggers, conditions, and the tools it touches. You approve the logic before a single node gets built.

03

Build & break it

We build it and deliberately try to break it — bad data, failed calls, edge cases — so error handling and retries are real, not theoretical.

04

Ship & watch

It goes live, we wire up monitoring, and we keep watching. When a tool or process changes, we adjust the workflow — it never goes stale.

— Pricing

Pay monthly, cancel any time. Every plan is set up with you and refined as you need it — not a bot you set and forget.

Currency

Starter

Basic automations for small businesses

From $100
  • Up to 3 workflows
  • 5 tool integrations
  • Email triggers
  • Basic error handling
  • Email support
  • Monthly check-in
Get Started
Most Popular

Professional

Advanced automations for growing teams

From $200
  • Up to 10 workflows
  • Unlimited integrations
  • Webhook & API connectors
  • Advanced error handling
  • Priority support
  • Weekly reports
  • Custom dashboards
Get Started

Enterprise

Full automation architecture

From $300
  • Unlimited workflows
  • Dedicated automation server
  • Custom connectors
  • Priority response times
  • 24/7 monitoring
  • Dedicated engineer
  • Quarterly optimization review
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— Before you automate

Where the agent hands off, automation takes over

Your AI agent qualifies and answers in the conversation. The moment something needs to happen in your other tools — a CRM entry, an invoice, a hand-raise to your team — automation picks it up and runs it.

See how agents hand off
Egypt-led, built for the GCC

Book a free automation audit

Book a free call and discover how many hours your team can save every week.

Most clients start with an AI agent — it pays for the rest. Build your agent — free